introducing your brand motivation…
Risk & Mastery
Congratulations! You matched with Risk & Mastery, home of the Hero, Outlaw, and Magician archetypes.
Risk & Mastery is the category of transformation, drive, and high-stakes purpose. Businesses in this group are compelled to leave a mark—by overcoming obstacles, challenging norms, or creating radical change. Their brands often take bold positions and push for action. They invite their audiences to participate in something powerful, catalytic, and bigger than themselves. At their core, these are brands that thrive in the spotlight and love movement, intensity, and impact.
Brands like Nike, Harley Davidson, and Make A Wish all fall within the Risk & Mastery category. What do they have in common? They all activate customers to reach their potential, whether it's through motivating people to overcome obstacles (The Hero), giving people permission to step outside traditional norms (The Outlaw), or facilitating profound transformation (The Magician).
Ready to create a brand that actually sounds like you and speaks to your ideal audience?
Ready to create a brand that actually sounds like you and speaks to your ideal audience?
Ready to create a brand that actually sounds like you and speaks to your ideal audience?
Book a Brand Archetype Audit session to get expertly matched with one of the three archetypes above. You’ll discover your brand’s ideal archetype, see how your archetype can be applied to your unique brand, and come away with clear next steps tailored specifically for you.
Book a Brand Archetype Audit session to get expertly matched with one of the three archetypes above. You’ll discover your brand’s ideal archetype, see how your archetype can be applied to your unique brand, and come away with clear next steps tailored specifically for you.
words from past participants
The Brand Archetype Audit gave me next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline
"Overall, I found the process meaningful and energizing. Truly. It gave me both reflection and clear next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline.
The Brand Archetype Audit isn't a BuzzFeed personality quiz (no shade to BuzzFeed). It draws out motivators, patterns, and insights that connect the dots between who you are and how your brand shows up. It gives you clarity you can put into practice right away to make your brand feel more aligned and authentic."
— Dr. Carliss Miller, Founder and CEO of Transformation Architects, Professional Coaching and Consulting
I feel more confident in the emotional connection I want to foster with my audience
“Going through the audit helped me gain clarity on how the Lover archetype aligns with my brand and my personal energy. I feel more confident in the emotional connection I want to foster with my audience and more intentional in the way I express my brand.
The audit is a really thoughtful process that helps uncover not only the core archetype of a brand but also actionable insights for how to embody it consistently. It’s very practical while also encouraging reflection.”
— Ornella Gigante, Founder and CEO of MindyCore, Tech Startup
the session went so well that I wish I had known about Brand Archetypes earlier
"I had a Brand Archetype Audit session with Camryn. The term itself was new to me, and I didn’t know what to expect, but the session went so well that I wish I had known about Brand Archetypes earlier. Camryn has a very gentle and kind energy; working with her is pleasant and easy. She walked me through my Brand Archetype and provided deep insights into my brand and what can be done to communicate it effectively to my customers and partners. Now I feel more empowered and have a clear direction. I am grateful to Camryn for her guidance and work."
— Turana Alieva, Founder and CEO of Femight, Business and Career Coaching
My brand archetype put into words what I was unable to say
"Discovering my brand archetype put into words what I was unable to say, which are my absolute truths.
It described what I had been feeling and inspired and excited me that I get to do this – build my brand based on a message that feels true to me.
The thing that kept me stuck was that I didn’t really know what I was presenting to anybody or how to put that into words. The brand archetype audit gave me a starting point where I get to start with being me."
— Sandra Jones, Co-Founder of In A Breath, Intuitive Speaker
It was exciting to see how I could share something so genuine through my brand
"When I matched with my archetype I felt relief. It gave me permission to continue being my true self. It helped me form an understanding of why I'm like this and recognize how I had already embodied the Explorer archetype organically. It was exciting to see how I could share something so genuine through my brand."
— Lana Marie, Co-Founder of In A Breath, Intuitive Speaker
The Brand Archetype Audit gave me next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline
"Overall, I found the process meaningful and energizing. Truly. It gave me both reflection and clear next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline.
The Brand Archetype Audit isn't a BuzzFeed personality quiz (no shade to BuzzFeed). It draws out motivators, patterns, and insights that connect the dots between who you are and how your brand shows up. It gives you clarity you can put into practice right away to make your brand feel more aligned and authentic."
— Dr. Carliss Miller, Founder and CEO of Transformation Architects, Professional Coaching and Consulting
I feel more confident in the emotional connection I want to foster with my audience
“Going through the audit helped me gain clarity on how the Lover archetype aligns with my brand and my personal energy. I feel more confident in the emotional connection I want to foster with my audience and more intentional in the way I express my brand.
The audit is a really thoughtful process that helps uncover not only the core archetype of a brand but also actionable insights for how to embody it consistently. It’s very practical while also encouraging reflection.”
— Ornella Gigante, Founder and CEO of MindyCore, Tech Startup
the session went so well that I wish I had known about Brand Archetypes earlier
"I had a Brand Archetype Audit session with Camryn. The term itself was new to me, and I didn’t know what to expect, but the session went so well that I wish I had known about Brand Archetypes earlier. Camryn has a very gentle and kind energy; working with her is pleasant and easy. She walked me through my Brand Archetype and provided deep insights into my brand and what can be done to communicate it effectively to my customers and partners. Now I feel more empowered and have a clear direction. I am grateful to Camryn for her guidance and work."
— Turana Alieva, Founder and CEO of Femight, Business and Career Coaching
My brand archetype put into words what I was unable to say
"Discovering my brand archetype put into words what I was unable to say, which are my absolute truths.
It described what I had been feeling and inspired and excited me that I get to do this – build my brand based on a message that feels true to me.
The thing that kept me stuck was that I didn’t really know what I was presenting to anybody or how to put that into words. The brand archetype audit gave me a starting point where I get to start with being me."
— Sandra Jones, Co-Founder of In A Breath, Intuitive Speaker
It was exciting to see how I could share something so genuine through my brand
"When I matched with my archetype I felt relief. It gave me permission to continue being my true self. It helped me form an understanding of why I'm like this and recognize how I had already embodied the Explorer archetype organically. It was exciting to see how I could share something so genuine through my brand."
— Lana Marie, Co-Founder of In A Breath, Intuitive Speaker