Discover your brand archetype and get personalized recommendations to lean into your brand’s innate magnetism.
Don’t let your brand’s voice get lost in the noise.
If your brand feels like it gains a new personality every week, or isn’t saying anything at all, chances are you’re passing over the natural magnetism that you already have access to and letting your audience guess at what you actually stand for.
Your brand can be instinctual, connected, and clear.
In fact, you’re probably already closer than you think.
The Brand Archetype Audit uses the power of Jung’s 12 archetypes to identify the characteristics you naturally resonate with and clarify your brand identity. Using your archetype, we'll get genuine insight into your brand mission, values, and voice – the foundation of your brand that helps your audience recognize you for you.
This isn’t about pigeonholing or prescribing a pre-baked strategy. It’s about finding the spark that already drives your brand and turning it into a meaningful strategy that you can apply over and over again.
"My brand archetype put into words what I was unable to say — my absolute truths."
— Sandra Jones, Co-Founder of In A Breath, Intuitive Speaker
But first…
What The *%#! Is An Archetype?
The 12 archetypes used in the Brand Archetype Audit were first defined by psychologist Carl Jung. They represent distinct personas or sets of characteristics that emerge over and over again in the human subconscious through dreams, myths and stories, and even advertising.
To see the archetypes in action, just look around and you’ll inevitably bump into them. For example, the hit movie Star Wars is an archetypal story with the experienced, wise “Sage” Yoda and the young, motivated “Hero” Luke. In the commercial world, Coca-Cola embodies the idealistic, heartwarming “Innocent” archetype, while Jeep cars champion the rugged, independent spirit of the “Explorer”.
Because each or the 12 archetypes are already active in our subconscious minds, they act as powerful tools to create brands that are not only logically clear, but instinctually recognizable and compelling to audiences.
Ready to discover your archetype?
3 steps to archetype alignment
Discover your archetype:
Take the free 9-question Brand Archetype Quiz to get matched with your ideal archetype and learn about your brand's natural persona
Schedule your Brand Archetype Audit and share your stuff:
At the end of the quiz, you’ll have the opportunity to schedule a Brand Archetype Audit session and share all of your branded materials with me. I’ll look at your website, branding, and supporting touch-points to identify opportunities to activate the magic of your archetype in your brand.
Attend the session and get your strategy:
During our 60-minute call, I’ll show you areas where you’re already naturally aligned with your archetype and identify key opportunities to lean into your archetype even more. By the end of the session, you’ll come away with actionable advice and a strategic understanding of your brand archetype that you can start using immediately.
Hi, I'm camryn
Wrangler of archetypes, Empowerer of creatives
I’ve been that creative person with a million ideas who struggles to clearly define or express them. I’ve also been that entrepreneur who feels shut down and overwhelmed by “hard hitting” marketing advice and inauthentic brand strategy. Now, my mission is to make sure that you don’t have to be either of these people. Because when creative, thoughtful, deeply connected people finally express their ideas authentically — that’s powerful.
Through my background in anthropology, extensive study of the archetypes, and hands on experience supporting fellow entrepreneurs, I’ve created a system that reliably guides founders to their brand archetype and helps brands find their natural voice. The goal of this system is not to prescribe a one-size-fits-all brand identity or tell you to post more instagram reels — it’s to help real entrepreneurs understand and embody their innate magnetism so that they can connect more compellingly with their people.
words from my people
FAQs
Got more questions? I have answers. Reach out via the contact page or schedule a quick strategy call to get your project started.
Strong foundations lead to lasting momentum
(and discounts)
The Brand Archetype Audit provides a strategic guide and embodied connection to the energy behind your brand that makes any future branding and websites more compelling. Those who complete a Brand Archetype Audit get a $200 discount on any brand or website projects started within 6 months.
Investment: $200
60 minute 1-to-1 call
Personalized brand recommendations based on your archetype
Written notes + session replay