Turn Brand Confusion Into Archetypal Alignment

Turn Brand Confusion Into Archetypal Alignment

Turn Brand Confusion Into Archetypal Alignment

Discover your brand archetype and get personalized strategy to lean into your brand’s innate magnetism.

[ take the brand archetype quiz ]

[ take the quiz ]

[ learn more ]

  • Uncover your natural self-expression

  • Clarify your brand

  • Connect with your people

Don’t let your brand’s voice get lost in the noise.

If your brand feels like it gains a new personality every week, or isn’t saying anything at all, chances are you’re passing over the natural magnetism that you already have access to and letting your audience guess at what you actually stand for.

Image of Camryn
Image of Camryn
Image of Camryn

Your brand can be instinctual, connected, and clear.

In fact, you’re probably already closer than you think.

The Brand Archetype Audit uses the power of Jung’s 12 archetypes to identify the characteristics you naturally resonate with and clarify your brand identity. Using your archetype, we'll get genuine insight into your brand mission, values, and voice – the foundation of your brand that helps your audience recognize you for you.

This isn’t about pigeonholing or prescribing a pre-baked strategy. It’s about finding the spark that already drives your brand and turning it into a meaningful strategy that you can apply over and over again.

"My brand archetype put into words what I was unable to say — my absolute truths."

— Sandra Jones, Co-Founder of In A Breath, Intuitive Speaker

But first…

What The *%#! Is An Archetype?

The 12 archetypes used in the Brand Archetype Audit were first defined by psychologist Carl Jung. They represent distinct personas or sets of characteristics that emerge over and over again in the human subconscious through dreams, myths and stories, and even advertising.

To see the archetypes in action, just look around and you’ll inevitably bump into them. For example, the hit movie Star Wars is an archetypal story with the experienced, wise “Sage” Yoda and the young, motivated “Hero” Luke. In the commercial world, Coca-Cola embodies the idealistic, heartwarming “Innocent” archetype, while Jeep cars champion the rugged, independent spirit of the “Explorer”.

Because each of the 12 archetypes are already active in our subconscious minds, they act as powerful tools to create brands that are not only logically clear, but instinctually recognizable and compelling to audiences.

Ready to discover your archetype?

[ take the quiz ]

[ take the quiz ]

3 steps to archetype alignment

1

1

Discover your archetype:

Take the free quiz to get matched with your motivational category and identify the underlying forces that drive your brand.

[ take the quiz ]

[ take the quiz ]

2

2

Schedule your Brand Archetype Audit:

Schedule your 60-minute Brand Archetype Audit session to get personally matched with your most compelling brand archetype and learn how it can apply to your brand.

3

3

Come away with deep insights:

During our 60-minute call, I’ll show you areas where you’re already naturally aligned with your archetype and identify key opportunities to lean into your archetype even more. You'll come away with meaningful insights and a practical plan to put them into action.

Hi, I'm camryn

Wrangler of archetypes, Empowerer of entrepreneurs

I’ve been that creative person with a million ideas who struggles to clearly define or express them. I’ve also been that entrepreneur who feels shut down and overwhelmed by “hard hitting” marketing advice and inauthentic brand strategy. Now, my mission is to make sure that you don’t have to be either of these people. Because when creative, thoughtful, deeply connected people finally express their ideas authentically — that’s powerful.

Through my background in anthropology, extensive study of the archetypes, and hands on experience supporting fellow entrepreneurs, I’ve created a system that reliably guides founders to their brand archetype and helps brands find their natural voice. The goal of this system is not to prescribe a one-size-fits-all brand identity or tell you to post more instagram reels — it’s to help real entrepreneurs understand and embody their innate magnetism so that they can connect more compellingly with their people.

words from my people

  • The Brand Archetype Audit gave me next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline

    "Overall, I found the process meaningful and energizing. Truly. It gave me both reflection and clear next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline.

    The Brand Archetype Audit isn't a BuzzFeed personality quiz (no shade to BuzzFeed). It draws out motivators, patterns, and insights that connect the dots between who you are and how your brand shows up. It gives you clarity you can put into practice right away to make your brand feel more aligned and authentic."

    — Dr. Carliss Miller, Founder and CEO of Transformation Architects, Professional Coaching and Consulting

  • I feel more confident in the emotional connection I want to foster with my audience

    “Going through the audit helped me gain clarity on how the Lover archetype aligns with my brand and my personal energy. I feel more confident in the emotional connection I want to foster with my audience and more intentional in the way I express my brand.

    The audit is a really thoughtful process that helps uncover not only the core archetype of a brand but also actionable insights for how to embody it consistently. It’s very practical while also encouraging reflection.”

    — Ornella Gigante, Founder and CEO of MindyCore, Tech Startup

  • the session went so well that I wish I had known about Brand Archetypes earlier

    "I had a Brand Archetype Audit session with Camryn. The term itself was new to me, and I didn’t know what to expect, but the session went so well that I wish I had known about Brand Archetypes earlier. Camryn has a very gentle and kind energy; working with her is pleasant and easy. She walked me through my Brand Archetype and provided deep insights into my brand and what can be done to communicate it effectively to my customers and partners. Now I feel more empowered and have a clear direction. I am grateful to Camryn for her guidance and work."

    — Turana Alieva, Founder and CEO of Femight, Business and Career Coaching

  • My brand archetype put into words what I was unable to say

    "Discovering my brand archetype put into words what I was unable to say, which are my absolute truths.

    It described what I had been feeling and inspired and excited me that I get to do this – build my brand based on a message that feels true to me.

    The thing that kept me stuck was that I didn’t really know what I was presenting to anybody or how to put that into words. The brand archetype audit gave me a starting point where I get to start with being me."

    — Sandra Jones, Co-Founder of In A Breath, Intuitive Speaker

  • It was exciting to see how I could share something so genuine through my brand

    "When I matched with my archetype I felt relief. It gave me permission to continue being my true self. It helped me form an understanding of why I'm like this and recognize how I had already embodied the Explorer archetype organically. It was exciting to see how I could share something so genuine through my brand."

    — Lana Marie, Co-Founder of In A Breath, Intuitive Speaker

  • The Brand Archetype Audit gave me next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline

    "Overall, I found the process meaningful and energizing. Truly. It gave me both reflection and clear next steps to shift from people valuing my work informally to building a more intentional, paid client pipeline.

    The Brand Archetype Audit isn't a BuzzFeed personality quiz (no shade to BuzzFeed). It draws out motivators, patterns, and insights that connect the dots between who you are and how your brand shows up. It gives you clarity you can put into practice right away to make your brand feel more aligned and authentic."

    — Dr. Carliss Miller, Founder and CEO of Transformation Architects, Professional Coaching and Consulting

  • I feel more confident in the emotional connection I want to foster with my audience

    “Going through the audit helped me gain clarity on how the Lover archetype aligns with my brand and my personal energy. I feel more confident in the emotional connection I want to foster with my audience and more intentional in the way I express my brand.

    The audit is a really thoughtful process that helps uncover not only the core archetype of a brand but also actionable insights for how to embody it consistently. It’s very practical while also encouraging reflection.”

    — Ornella Gigante, Founder and CEO of MindyCore, Tech Startup

  • the session went so well that I wish I had known about Brand Archetypes earlier

    "I had a Brand Archetype Audit session with Camryn. The term itself was new to me, and I didn’t know what to expect, but the session went so well that I wish I had known about Brand Archetypes earlier. Camryn has a very gentle and kind energy; working with her is pleasant and easy. She walked me through my Brand Archetype and provided deep insights into my brand and what can be done to communicate it effectively to my customers and partners. Now I feel more empowered and have a clear direction. I am grateful to Camryn for her guidance and work."

    — Turana Alieva, Founder and CEO of Femight, Business and Career Coaching

  • My brand archetype put into words what I was unable to say

    "Discovering my brand archetype put into words what I was unable to say, which are my absolute truths.

    It described what I had been feeling and inspired and excited me that I get to do this – build my brand based on a message that feels true to me.

    The thing that kept me stuck was that I didn’t really know what I was presenting to anybody or how to put that into words. The brand archetype audit gave me a starting point where I get to start with being me."

    — Sandra Jones, Co-Founder of In A Breath, Intuitive Speaker

  • It was exciting to see how I could share something so genuine through my brand

    "When I matched with my archetype I felt relief. It gave me permission to continue being my true self. It helped me form an understanding of why I'm like this and recognize how I had already embodied the Explorer archetype organically. It was exciting to see how I could share something so genuine through my brand."

    — Lana Marie, Co-Founder of In A Breath, Intuitive Speaker

FAQs

Got more questions? I have answers. Reach out via the contact page or schedule a quick strategy call to get your project started.

[ get in touch ]

[ get in touch ]

01

What if I don’t already have a website or brand?

01

What if I don’t already have a website or brand?

01

What if I don’t already have a website or brand?

02

What if I align with more than one archetype?

02

What if I align with more than one archetype?

02

What if I align with more than one archetype?

Strong foundations lead to lasting momentum

(and discounts)

The Brand Archetype Audit provides a strategic guide and embodied connection to the energy behind your brand that makes any future branding and websites more compelling. Complete a Brand Archetype Audit and get a $100 discount on any Brand Strategy VIP Day or Website projects started within 6 months.

Investment: $237

  • 60 minute 1-to-1 call

  • Personalized brand recommendations based on your archetype

  • Written notes + session replay

Ready to find your archetype and connect with your people? Start here

[ take the brand archetype quiz ]

[ take the quiz ]