



profoundly silly wisdom
The Industry
The project
Esme Packett is an intuitive coach who wanted to establish a brand that matched the ethos behind her platform — Profoundly Silly Wisdom. We developed a visual identity designed to help viewers lighten up and relax into new ways of thinking, then continued with a website that gently and intentionally guides her audience from just getting curious to ready to get started.

Writing your own copy is HARD, and on top of the tech and design aspects, setting up a website that helps your ideal clients easily find you just keeps getting put off until you 'have time'!
Camryn made setting up a website not only approachable but fun. She managed to break down the writing process into bite-sized chunks that helped me clearly communicate my message in my own voice.
And using her intuitive 'Spidey senses' and tech know-how, she was able not only to translate that message into a visual design and website that felt like me but to help me more clearly define the value I offer my clients.
I now have a website I feel proud to share with prospective clients and community members, not one that I have to make excuses for. (And I hadn't realised - until I went through this intuitive branding process - how much that incongruence was holding me back from marketing my services.)
Thank you, Camryn Creative!
— esme packett, intuitive coach

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